This was the first time I’d been asked to audition for this particular studio, one of the bigger and more respected in the business, and it was crucial to get the relationship off on a good foot.Read More
There’s been some discussion in the VO community around whether Kaepernick himself, a pro athlete and not a professional voiceover talent, should have been the one to voice the spot at all.Read More
You can't try something once, suck at it, and claim it doesn't work. There are lots of great and valid tactics out there that if misused or not executed consistently and strategically over time...Read More
To my Dad, it was more important to shake hands and do business again, than it was about winning. That’s always stuck with me. Here’s why…Read More
When I was a kid growing up in Baltimore, we had a chain of electronics and appliances stores called Luskin's. Jack Luskin was the seemingly affable company spokesperson and made himself known as "The Cheapest Guy in Town."Read More
As Seth Godin said recently, there are two ways to solve a problem and provide a service, either with or without drama.
If you’re setting and managing proper, realistic expectations, then why are you on a constant diet of crisis management?Read More
About a decade ago, I was interviewing for a job, and the CEO of the company asked me a question, "What drives you?"Read More
Voiceover is, at its best, a business of service. It's not just a service as opposed to a product, although the product is crucial. It's a business of service to others,
One way of understanding the service we provide it to look at it through the lens of Abraham Maslow's Hierarchy of Needs.Read More
I recently picked up a client because, as the GM of the recording studio later told me, the usual guy “is finicky” about coming into their studio to record. He prefers to do it at home.
He is shortsighted.Read More