Some producers and clients and engineers tend to be a little bit more hesitant in asking the talent for extra takes or can we change direction…this idea that we can’t upset the talent is BS….Read More
The branding of a piece is largely defined by a consistent look and feel of the piece.
For projects and campaigns involving audio and video, I’d argue that there’s a third and often ignored element: sonic branding – consistent sound.Read More
It’s nothing new. Listen to any radio station or local TV station, heck even national television. You’ll hear it or see it.
The client is in the commercial.
It’s the oldest trick in the book.Read More
Last week, I was proud to be chosen as the voice for a group of five automotive dealers. The gig is everything a voice talent could want: high-profile, recurring work, in a segment I’ve wanted to expand in with two production houses I hadn’t yet worked with.
It was a dream gig.
Until it wasn’t…Read More
You can't try something once, suck at it, and claim it doesn't work. There are lots of great and valid tactics out there that if misused or not executed consistently and strategically over time...Read More
To my Dad, it was more important to shake hands and do business again, than it was about winning. That’s always stuck with me. Here’s why…Read More
When I was a kid growing up in Baltimore, we had a chain of electronics and appliances stores called Luskin's. Jack Luskin was the seemingly affable company spokesperson and made himself known as "The Cheapest Guy in Town."Read More
As Seth Godin said recently, there are two ways to solve a problem and provide a service, either with or without drama.
If you’re setting and managing proper, realistic expectations, then why are you on a constant diet of crisis management?Read More
About a decade ago, I was interviewing for a job, and the CEO of the company asked me a question, "What drives you?"Read More