How To Give Creative Direction For a Voiceover - Part 2: Avoid The Goalposts
Today's tip is a continuation of our theme of how to give creative direction to a voice talent in a voiceover session.
Today's tip is called splitting the goalposts, or more aptly, maybe not splitting the goalposts. What I mean by that is oftentimes I see in specs, we'll call it direction that is either confusing or contradictory.
Here are a couple of examples:
“Conversational but not too informal.”
“Intense, but not too aggressive.“
“Confident, but not too assertive.”
Directions like these tend to be confusing. Splitting the goalposts. I want this, but not too much that.
Words like but and yet can be constricting. Words like and are really helpful.
“Confident and businesslike.”
“Conversational and friendly.”
“Intense and gritty.”
And will make so much more sense to your voice talent, but and yet can be confusing and constricting.