On Your Terms


I recently picked up a client because, as the GM of the recording studio later told me, the usual guy was "finicky” about coming into their studio to record. He prefers to do it at home.

It doesn't serve to be finicky.

It doesn't serve to be finicky.

I myself prefer a Ferrari, but the world seems a little stingy in handing those out, and so if pressed I guess I'd prefer my brown Hyundai over walking. (Technically it's "Sedona Sand," but I'm a middle aged white guy, so let's face it, it's brown).

Apparently, he prefers walking.

He is shortsighted. It’s not about his preferences, but about his customer’s, in this case, the studio's. If the studio wanted him to come in, it's likely because, just goin' out on a limb, they're a recording studio and that's what they get paid to do.

He preferred to risk losing the relationship, not just the job, because serving his client's very purpose was inconvenient to him.

This is an extreme (yet very real) example, but the point is this...

When you work with me, we'll have a conversation about how you like to work. Lots of collaboration? Great. Rather send an email? No problem. High-touch or low-touch, Dropbox or Google Drive, mp3 or wav, blue invoices or green, the only thing that matters is that we have a partnership that works the way you need it to.

Being a voice talent means I'm in many "businesses," production, marketing, advertising, etc. but by far the most important is the service business. If I'm not helping people to get their jobs done easier, better, and more enjoyably, then what's the point?

Yes, it's absolutely true that not everyone is a great fit for everyone else. It means serving my clients to the absolute best of my ability and working on their terms whenever possible.

I've gotta say, the view from the brown Hyundai is pretty nice. Beats hell out of walking.

Yeah, it's brown.

Yeah, it's brown.