Finding an experienced, reputable expert coach is a foundational step in any performance oriented career. Finding one that’s a good match for the performer is part luck, part research, and part art. The combination of well-matched talent and coaching can do special things.Read More
The branding of a piece is largely defined by a consistent look and feel of the piece.
For projects and campaigns involving audio and video, I’d argue that there’s a third and often ignored element: sonic branding – consistent sound.Read More
It’s nothing new. Listen to any radio station or local TV station, heck even national television. You’ll hear it or see it.
The client is in the commercial.
It’s the oldest trick in the book.Read More
Last week, I was proud to be chosen as the voice for a group of five automotive dealers. The gig is everything a voice talent could want: high-profile, recurring work, in a segment I’ve wanted to expand in with two production houses I hadn’t yet worked with.
It was a dream gig.
Until it wasn’t…Read More
One of the goals I set for 2018 was to attend at least one voiceover industry conference. I set that goal a little too late to make VOAtlanta this year, and so I set my sights on MAVO2018, the Mid-Atlantic Voiceover conference, which happened November 9-11, in Washington, DC.Read More
This was the first time I’d been asked to audition for this particular studio, one of the bigger and more respected in the business, and it was crucial to get the relationship off on a good foot.Read More
There’s been some discussion in the VO community around whether Kaepernick himself, a pro athlete and not a professional voiceover talent, should have been the one to voice the spot at all.Read More
You can't try something once, suck at it, and claim it doesn't work. There are lots of great and valid tactics out there that if misused or not executed consistently and strategically over time...Read More
To my Dad, it was more important to shake hands and do business again, than it was about winning. That’s always stuck with me. Here’s why…Read More